3 Customer Impacts for Satellite Connectivity from Viasat’s ELEVATE Partner Event
With a plate of bangers and mash in front of me and a bank of windows, I marveled at the views. We were on the 40th floor of Duck & Waffle, with a bird’s eye view of Buckingham Palace, the Tower of London, London Bridge, and Wembley Stadium. We were at the epicenter of everything British. I visited none of these places. Instead, I experienced something even better: a front row seat into the dramatic impact satellite connectivity is defining success for industrial companies. The Viasat ELEVATE Partner Event was the first of its kind. Tech innovators from around the world gathered to learn and share stories about how satellite is transforming communications for remote operators in oil and gas, agriculture, mining, logistics, and more. Viasat’s ELERA coverage map Beyond the event, ELEVATE is also a partner program to ramp up the IoT ecosystem through education, collaboration, and idea-sharing for IoT solution providers like FreeWave, system integrators, machinery manufacturers, and OEMs. Viasat is a global company of more than 8,000, a rising Fortune 1000 enterprise, which acquired UK-based Inmarsat in early 2023. Viasat covers 99% of the U.S. with Inmarsat’s ELERA satellite network providing satellite access to many parts of the world using the reliable and weather-resistant L-band network. Together, they are driving new terminal development, lowering the cost of satellite connectivity, and speeding up real-time, two-way information for remote operators who previously felt satellite communication was cumbersome, expensive, and slow. And it was. But that’s the old story. That’s why I’m excited to share three themes that emerged for me during our visit across the pond. 1. Radical innovation is driving IoT adoption in new markets and lowering the cost threshold. Here’s a non-scientific way of summing up the first theme: there’s a whole lot of R&D going on in the world! Viasat has 19 satellites in orbit with 11 on order. Impressive. They are investing in teleports for the L-band network, undeniably the best spectrum for data transfer over satellite. Translation for the rest of us? Mobile satellite communication became 20x faster in Q1 of this year. Using the same terminals with new software, this means you can send data more efficiently and more affordably. Spectral efficiency will exponentially increase the functionality of IoT devices for many solutions. Technology, and specifically data, only has meaning when people use it to better their lives. Earlier this year, as part of our 30th Anniversary vision for the future, FreeWave recommitted to not only building great tech, but to understand our customers’ day-to-day needs, tech stack outlook, revenue goals, challenges, and business vision. We talked to hundreds of customers, beta testers, and potential customers. At the top of their list: zero trust security, compliance monitoring, a leaner tech stack, real-time connectivity, remarkably better operational performance, and cost effectiveness. This is why we went to ELEVATE: to keep delivering on that wish list. And while we may have missed the sights of London, we saw our collaboration with other partners as being like a pit crew for remote industrial companies in hard-to-reach places. One company, for example, has reduced video compression by 80%. This is a game-changer for a rancher with thousands of acres because while sensors might show how much water is in a tank, ranchers are spending 100K a year to see their cattle. With video compression integrated into FreeWave solutions, they can save time and money on truck rolls. Many applications, from homeland security to smart oilfields to refrigerated cargo on a ship, can benefit from this. With the progression of satellite reliability, we’re excited to be able to bring solutions that include data-intensive video streaming requiring IP cameras. We’re designing solutions for a customer installing electric fences around government and private campuses. New IoT tech tied to satellite defies the myth that we can’t be everywhere all the time. Turns out we can. 2. Channel partners are not afraid to build things, together. The ROI of mobile satellite communication is really impressive when you are able to enhance production, throughput, and safety. Fearlessly building things together, for the betterment of our collective customers, is definitely a second theme we took away from the event. Companies we align with have deep roots in specific technologies: push-to-talk, remote employee safety, cameras, backhauling unmanned vehicles for government, just to name a few. Bringing complementary pieces into our portfolio solves customers’ bigger problems. Attending ELEVATE signaled the dawn of a new age where technology is amplified by software, satellite terminals, and collaboration of many great minds thinking together. In the end, we are made better together as channel partners, leveraging strengths, knowledge, and abilities. It makes us better, faster, stronger. It makes us better for our customers. That’s our goal as an innovator. 3. Satellite aligns with a more sustainable future. While Sputnik, the first satellite, was launched in 1957, I feel like the Space Age is just beginning here on earth. It is a key part of a more sustainable future. In an article in SpaceRef, Inmarsat’s President Mike Carter put it this way: “The ELEVATE community will play an active role in addressing the planet’s really big challenges, helping build a more sustainable, efficient, and safe global supply chain.” After experiencing ELEVATE, I’m a believer. Here’s why. If you can get real-time data remotely, you’re not burning fossil fuels to gather insight. If there is machine-to-machine “dialogue,” you streamline people’s time. If you let the ground reveal what a sprayer needs to know, you might use water more efficiently. The role of satellite communication helps solve today’s critical issues. Increasing yield and output without increasing the percentage of cost keeps consumer goods affordable. Making lives and work better is what IoT is about. It’s what FreeWave is about. Helping make lives better has been a core belief of ours for decades. FreeWave’s Platform-as-a-Service Brings Remote Operators Closer to the Truth We’re not alone. For me, that was the big takeaway from Viasat’s ELEVATE. We have access to many different ELEVATE partners and their technology superpowers. These will help us bring to market
Shedding New Light on Industrial Solar Power System Performance
It’s not easy to write about solar energy without getting carried away with metaphors. In a world facing a worsening climate crisis, solar power — as a renewable energy source — represents a ray of hope, a bright spot, a beacon of light. Solar power’s day in the sun has been a long time coming. Before he died in 1931, inventor Thomas Edison reportedly told friends, “We are like tenant farmers, chopping down the fence around our house for fuel, when we should be using nature’s inexhaustible sources of energy — sun, wind, and tide. … I’d put my money on the sun and solar energy. What a source of power!” Today, many diverse industries are putting their money on solar power. But, in many cases, it’s not a sense of urgency about “going green” that drives them. In industries operating in farflung, remote locations, the use of solar power is usually driven by pure necessity — there’s simply no other viable power source. While there’s excitement around the promise of solar energy, my conversations with industry leaders often center on the problems associated with remote solar power systems, including a lack of visibility around solar-powered battery performance. Since battery failure can cause safety hazards and even halt production, operators take extreme — and expensive — measures to prevent it. Our customers’ pain points led to the development of a breakthrough, all-in-one-box solution that can be easily added to existing infrastructure to slash maintenance costs and reduce risk factors by providing critical data on remote solar power system performance. I invented this technology, but before I tell you all about my “baby,” let’s look more closely at the pain points it helps to address and the cost savings and other benefits it provides. Eliminating the Guesswork Around Solar-powered Battery Performance While solar-powered devices reliably monitor field operations as a whole, a lack of visibility around the performance of the solar-powered batteries themselves is a huge blind spot and cost driver. Oil and Gas (O&G), wastewater management, and utilities are among the major industries that rely on solar power, principally to operate remote sensors and devices that send critical information back to a centrally located SCADA system. This data tells the SCADA operator what’s going on in the field. For example, O&G personnel are alerted if equipment goes down or if various pressures and temperatures reach unsafe levels. Powering the devices that relay this information depends on reliable battery performance, which, in turn, depends on the availability of sunlight to power the batteries. Touting the pros of solar power, Elon Musk famously said the sun “shows up every day” and “just works.” In reality, the sun doesn’t always shine sufficiently to fully charge solar batteries, and, as we all know, it clocks out every night without fail. So, operators have tried to optimize battery performance by doing calculations to determine the amount of current needed to power the devices, including an estimate of autonomy time — the number of days that a battery charge will last should the solar panels stop absorbing sunlight. While these calculations initially suggest which sizes and configurations of solar panel and battery systems are needed to produce the required current, they don’t take into account equipment deterioration over time or the power requirements of any equipment added down the line. Hours of autonomy, so painstakingly calculated in what amounts to a paper exercise, are also affected by extreme ambient temperatures and other conditions. To avoid power disruptions and production downtime, O&G producers have taken to replacing all of the batteries every six months, regardless of need or individual battery performance. It’s not uncommon for a major producer to have several thousand remote, solar-powered sites, so battery storage and replacement are substantial budget items. One major producer mentioned they spend $1.4 million annually — just on batteries. Callouts and lockups are also expensive — and less predictable. A callout occurs when a system goes offline and stops sending SCADA communications, triggering a truck roll to the site to determine the cause. Equipment lockups require technicians to drive to the site to power-cycle the affected assets no matter where that site is, all for a process that takes 20 seconds to perform, sandwiched between hours of drive time. Considering that each and every truck roll costs as much as $2,400, eliminating set-schedule battery replacements, manual power cycling, and most service calls could easily save millions of dollars. So, let’s talk about the solution. Introducing Solar Site Analytics Having collaborated with customers to understand the problems and limitations they were experiencing with solar-powered operations, we developed a patent-pending solution that provides complete visibility of solar-powered field operations, along with other essential features. Contained in one compact box, the product packs smart monitoring and analytics capabilities that prevent production losses, reduce labor costs, improve worker safety, and predict power system degradation or failure, including: Accurate hours-of-autonomy calculations in real time Real-time updates on battery and solar panel sizing requirements for maximum efficiency Battery capacity levels, which indicate when a battery actually needs to be replaced Automatic power cycling in the event of a lockup Analytics that detect anomalies and predict maintenance needs before solar power system components go down Automatic load shedding and load prioritization to protect batteries from excess voltage As an added feature, it also includes a maximum power point tracking (MPPT) charge controller — the most efficient controller for industrial solar power system applications The product can connect to a customer’s existing SCADA system or connect directly to the FreeWave cloud-based data analytics platform. With it, operators can monitor temperatures, pressures, and other metrics, along with battery and solar panel status and performance — from capacity levels and days of autonomy to predictive maintenance forecasts. FreeWave’s patent-pending remote solar power system manager has been in development for years and, in nearly a decade of field testing, not one instance of critical failure to monitored system components has been reported. And, the monitor offers a swift return on investment, paying for
A Story Three Decades in the Making
Milestone birthday alert. FreeWave turns 30 in 2023 and I’d like to take you on a journey of data over the last three decades – taking a look at where data has been and its sci-fi-like role in our future. Since FreeWave is all about transforming data into real knowledge for real people, I drew from a broader perspective about the bits and bytes of the data of life. The ideas here are inspired by FreeWave’s innovation team. From a serial inventor to our founder, each has shaped the field of technology in their own right. Sure, the first time someone uttered the words “big data” (October 1997, in case you’re curious) is interesting, but how has the term itself changed the way we live and work? As Steve Jobs said: “You can’t connect the dots looking forward; you can only connect them looking backwards.” Thus, this is more taking stock of data’s backstory over a cold IPA than a mundane timeline. Thirty candles on the cake commands a little self-reflection. The wild days of our youth are behind us. We’re all grown up now, and while data may be following its own trajectory, the parallels are pretty fascinating. I start where all great stories begin. My “why.” I grew up in the Midwest where a lot of the technology that we use today was born and innovation spans generations. I remember “playing office” with with my father’s paperwork at home (I guess remote offices were a thing, back in the day). He worked at Motorola (a company I would later join) for decades. He was a regional sales rep during the the early 80s when he was on special assignment, working on this thing called “cellular.” His company car’s trunk was filled with black boxes – and there was even a phone mounted in the center column between the front seats. It was cool to use. I thought I was cool for being able to use it. So, I was hooked, not only on technology, but the data seemingly flying there and there to make that all possible. From there, I guess I just followed in Dad’s footprints, although I chose a marketing path, and 40 some years later, here I am, still watching technology expand. Still fascinated by how those ones and zeroes are writing the world’s story. It’s 1993: Do You Know Where Your Floppy Disks Are? The year is 1993. Bill Clinton is president, Beanie Babies have hit the market, Intel has introduced the Pentium microprocessor, and 3½ inch floppy disks in bright colors are scattered across desks (unlike its austere sibling, the silver compact disk). In a small office somewhere in Boulder, Colorado, the FreeWave cofounders are meeting with a couple of ladies who make dreamcatchers. FreeWave was born among the likely stacks of floppies used to store code for FreeWave products to come. And, we can’t forget that the then new Colorado Rockies threw out its first pitch in the National League West (to date, we have never won our division – but, boy, we’ve got great mountain views!). “When we first started, wireless was used in many applications, but not to anywhere near the extent it is today. The early applications for our products were the precursor to IIoT (Industrial Internet of Things) and showed how important data was,” says Steve Wulchin, CEO and cofounder of FreeWave. After earning his MBA at the University of Texas, Steve was hired by Hewlett Packard. His first desktop computer at HP had a 5MB hard drive (yes, megabytes!). Cell phones and the internet didn’t exist, and Apple was a company that was pretty much left for dead by the rest of the tech world. That, he says, is the cool thing about technology. “Look at where we are now,” he says. “We may not have flying cars, but we do have a lot of unbelievable things that few could have imagined back then.” Like technology, life has its own twists and turns. “I never planned to move to Houston post-college, never planned to get an MBA, and absolutely never planned to start a company,” says Steve. Yet, he did. FreeWave has come a long way and is now innovating around end-to-end solutions so companies better understand operational, performance, and revenue opportunities through their data. Also from the 90s, computer scientist Michael Lesk writes: “There may be a few thousand petabytes of information all told.” (IDC predicts the global datasphere will reach 175 Zettabytes by 2025.) Using data as insight also saw the light of day. In 1993, digital mobile phones went from analog to digital, giving way to applications, data transfer, and mobile hotspots. In 1995, M2M began using cellular as a backhaul solution. And in 1999, SMS pricing and data plans fell to affordable rates. Things, the Rise of Data in the Aughts and the Value of Insight Once people realized Y2K (for zoomers, this was the potential crash of computers on December 31, 1999) was a non-issue, the world was off and running. We snapped photos with our phones, put our taxes on flash drives, carried a thousand songs in our pocket, and connected on Facebook. During the 2000s, “things” like washing machines were predicted to connect to the internet and order detergent. So far, most of us are still putting Tide on the grocery list. However, IoT has indeed given rise to a tsunami of data. According to the IoT Analytics “State of IoT—Spring 2023” report, the number of global IoT connections grew by 18% in 2022 to 14.3 billion active IoT endpoints. In 2023, the global number of connected IoT devices is predicted to grow another 16%, to 16.7 billion active endpoints. In the plainspoken world of marketing where I play, a “billion active endpoints” is a lot of data flowing through a lot of connected things. The term “big data” was first used at an IEEE conference on visualization in 1997. Michael Cox and David Ellsworth authored “Application-Controlled Demand Paging for Out-of-Core Visualization,” stating: “Visualization provides
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